For example, a $1 purchase would not give you any additional benefits, but a $500 payment would highlight a message up to 350 characters in red within the chat for up to five hours. Viewers will be able to pay anywhere from $1 to $500 to gain special benefits such as a special highlight color for their message, longer message length, and extended time where their message appears pinned in the chat. It’s called Super Chat, and the more a viewer pays, the longer their comment would appear pinned in the live-stream’s companion chat room. YouTube has launched a new way for live-stream viewers to both make sure their comments are seen by content creators, and for content creators to monetize their streams on Thursday.
